In broadcasting, vox populi (shortened to vox pops) is an interview with members of the general public.
It’s a Latin phrase which, roughly translated, means ‘voice of the people’.
This afternoon we took to the streets with a small crew (me filming, Nick interviewing and Shelley operating a microphone on a boom pole) to accost members of the public and interview them for the documentary.
We were trying to gauge a level of understanding about the nature of the Baby Boomer generation and what it means when they all reach retirement over the next decade or so.
It was interesting to hear a range of comments, including one opinion that next April will be great for the classic car market as retiring men will buy them with the proceeds from their pension funds!
What we generally found was an excellent level of understanding and some rather insightful commentary on the issues faced by society as Baby Boomers reach retirement en masse.
Here are a few screenshots from our filming this afternoon. We aim to get back out to repeat this exercise two or three more times as progress with the film continues.